Coming Back to Myself - A Meaningful Rebrand

The search for meaning has led me down many different paths. I’ve had an abundance of ideas for the direction I’ll go in, but each time I started down one of these paths, I found myself hesitating. The question then would come up Is this really what I want?

As a stay at home mom, diving into the homeschooling world, I don’t think I need to explain how irreplaceable my role is in our day to day life. As with most moms of every generation, I’ve had to figure out where my needs and wants fall in the priority list, I’ve had to consider what each of these paths meant for my most important job, knowing full well there will come a day where my kids won’t need me as much. The boundary between entrepreneurial hustle and self fulfillment is thin. And after a hard look at myself and what I really want out of life, I landed here.

There is a ton of fear here. I’m doing things in a way that’s more authentic to who I am, things I’ve wanted my entire conscious life, but also the level of vulnerability and potential for rejection is at an all time high. I consider the possibility that each business idea I’ve had before was a clever way of avoiding this vulnerability. The true potential of one’s creativity being subject to public scrutiny is enough to send anyone into a spiral. But nothing I’ve done so far flows like this, and that is something that is louder than any doubt I have.

This rebrand is a new direction. One filled with my own art, explorations, and sharing it with others. The fun of the journey is often overlooked in our productivity based society, and I want to bring that light back. You’ll still find me in design projects that resonate with me, after all that is my comfort zone. But my main focus is one that feels more intentional, self driven, more me.

Thanks for reading, and I hope you stick around for the journey. 💜